Field Force Effectiveness

Your company has spent hours in consultation and millions in advertising to build your brand and to as successful as you are today. You have only one Brand, often characterised by carefully orchestrated Brand Values. However, your company has countless faces – from the receptionist, the tea-lady to the CEO.

Your client’s only contact with your company is through the “faces” they work with every day – your sales people and your service people. Let’s collectively call these folks your Field Force. When you’ve made so much effort in building your brand, why not make the same effort in building the people that represent your brand?

The Field Force Effectiveness Programme has been carefully pieced together over the last 4 years, taking into account the requests of many of our clients. This programme is ideal for all you employees who work “in the field”.

This is so much more than a “sales programme”. The two versions of the programme are crafted to address your sales force and your service teams.

Elements

The 4 day residential (or 4 days over 4 weeks) programme offers the following modules as part of a complete Field Force Effectiveness curriculum:

The importance of Attitude and how it affects results.
Mind Power and the effective management of Thought Processes
Inter-personal Skills (building relationships that matter). Including a Social Style Report.
Personal Performance and Empowerment Strategies
Effective Speaking and Presentation Skills (including video assessment)
Stress Management
The Psychology of Customer Service / The Psychology of Sales
Case Studies and interactive assessment tools in syndicate and individual formats
Integrated experiential activities to enhance retention of learning as well as the development of personalised experience

Outcomes

To increase sales and service levels thereby improving customer retention and satisfaction.
To develop the attitude and motivation to go the extra mile.
To gain a better self-understanding.
To understand the difference in people and how to communicate effectively with them in order to minimise conflict.
To improve the overall commitment of all people and to accept the concepts of quality, productivity, responsibility and accountability.
To foster effective communication skills.
To foster a “can-do” sales and service culture.

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